First impressions seem to matter most when it comes to dating, job interviews…and real-estate listings.” – Wall Street Journal
When you’re selling your house, professional, quality photos are critical to getting the right buyers through your front door.
Today, 95% of home buyers use the internet for their home search. What’s even more, buyers spend 60% of their time viewing the photos and only 20% of their time actually reading the property description. 1,2
The statistics speak for themselves. Photos are vital for a compelling real estate listing. You never get a second chance to make a first impression.
Great photos spark buyers into taking action. When buyers look at photos of your home, they picture themselves living there. If they get excited about how it would feel to live in your home, they will be inspired to see it in person.
If photos are missing, limited in number or just plain bad*, buyers will quickly move on. When photos are poor quality, but buyers eventually do decide to tour your home, they probably won’t go into it enthusiastically. Most will hold onto that unfavorable feeling they got from the first impression they had of your home.
*Fido on the couch, unintentional selfies in the bathroom mirror, toilets, personal articles and/or blurry photos just won’t do.
Without an eye-catching photo, the battle is lost before it begins,” Michael Seiler 3
Less time, more money
Not only do great photos spur buyers into action, but listings with professional photographs typically sell faster and for more money. In fact, one study found homes with professional photos sell 50% faster and 39% closer to list price4. Who can argue with that?
What’s the difference?
Why not just snap a few good photos with your own camera or smartphone?
Professional photographers can easily capture an entire space in one photo. This allows buyers to get a better sense of the floorplan and how one room flows into the next. Photographers know how to use angles and lighting to their advantage. Also, professional equipment and wide angle lenses show the depth and flow of your rooms best.
The pros also know how to edit photos for the best effect. Maybe the sky just needs to be brightened or the grass needs to be greener. These subtle changes in color and light can make a world of difference on the impact of a photo.
How you can help make your photos even better
While photographers can do some amazing things, they can’t clean and declutter your home. As a seller, doing the following will make your photos more appealing to buyers:
- Clean up toys, dishes, laundry, etc.
- Remove and store personal items
- Clear tables and countertops
- Close toilet lids
- Open doors
- Clean mirrors
At Coluzzi Real Estate, we partner with professional photographers to produce images that will showcase everything your property has to offer. If you have any questions about the home buying or selling process, please don’t hesitate to contact us at any time. Let us answer all your questions and simplify the process every step of the way.
1 Real Estate in a Digital Age, National Association of Realtors® Research Department
2 Wall Street Journal, “20 Seconds for Love at First Sight”
3 Founder of the Institute for Behavioral and Experimental Real Estate, Old Dominion University
4 IMOTO photo
Image credit: Pixabay